A List Of 30 Cruelty-Free Beauty Brands Available In The UK

You may have seen my post from last week about me changing to cruelty-free makeup and beauty (if not you can see it here). But Ive recently made the switch after trying to buy cruelty-free for a while as I am a massive animal (especially dogs) lover. I knew some what about animal testing before I started researching it recently mainly from my sister who lives by a strict vegan diet and from Bella Fiori on youtube. Honestly, it completely shocked me how any massive brands test their ingredients on animals. Almost every ad on telly is of products that are tested on animals and it makes me sick. As I said in my last post, its 2017 for goodness sake, companies and brands dont need to be testing on animals. The world has the resources now to stop these laboratories and companies from testing on animals!

Anyways, rant over! I have been researching no-end over the last 2 weeks to find out which brands and companies are cruelty-free and Ive actually found quite a lot of brands that I have actually used for years that are cruelty-free. YAY! Most information online shares brands that are more exclusive to the USA and not the UK so Ive rounded up a few brands that are easily accessible here.

*These are all brands that dont actively test products on animals. So that means that some ingredients may have been tested on animals at some point in the past. Some of these brands are also owned by companies who do test on animals with other brands they own. *

  1. Anastasia Beverly Hills
  2. B. (Superdrugs own range)
  3. Bare Minerals
  4. Barry M
  5. Batiste
  6. Becca
  7. BH Cosmetics
  8. Collection 
  9. Dermologica
  10. Eco Tools
  11. Kat Von D
  12. Liz Earle
  13. Lush
  14. Makeup Geek
  15. Makeup Revolution
  16. Morphe 
  17. MUA
  18. NYX
  19. OGX
  20. Original Source
  21. Sanctuary Spa
  22. Sanex
  23. Sleek
  24. Soap & Glory
  25. Tarte
  26. The Body Shop
  27. Too Faced
  28. Urban Decay
  29. Zoella Beauty
  30. Zoeva 

If you shop cruelty-free and know of any other great brands Ive missed out and should try out then please let me know. I would love to hear your recommendations.






  1. This is a really helpful list, thank you so much for sharing these cruelty free brands

    Beauty Candy Loves

  2. Great post dear! :)

    Soslu Badem by Dilek ...

  3. Great to have this list to refer to! xx


  4. Such a great and important blog post to share, thank you!

    Danielle xx